Don’t Just Rely On AdWords, Do Article Marketing Too

I like the idea of attracting traffic to my landing page using PPC advertising method. But, to be honest, that is not the only way that I drive traffic to my product landing page. Online marketing is all about doing what you can do good at. While I know it’s true when people say that Google AdWords is the easiest way to start driving traffic to your landing page, it should not be the only way that you done to attract traffic to your landing page.

I admit, I am sucks at tracking my keywords in my Google AdWords campaigns. And I ended up spending a lot of unnecessary money. But, I learnt a lesson, in marketing, no matter if it’s online or offline marketing, we must test everything and stick to whatever that works.

One of the proven strategy to get hoards of traffic to your blog is by using article marketing, or the bum marketing method. If you do some search in article directory, you might notice that I have been publishing articles on sites like EzineArticles since March ’06. Well, I post most of my articles using an alternate author name, that is to make sure my competitors won’t be able to figure out what niche I am targetting.

Let me just share an  article that I have done for one of the general niche that I am convenient to share with. I did this article for my karaoke site, and since they allow me to insert 2 links, I just added the a link that direct to this blog as well, and of course I choose the keywords I want to rank for as my anchor text, and in this case, it was ways to make money online. Well, of course, there is a better way to do article marketing.

Writing articles and submitting them to article directories is actually a very good way to drive traffic to your blog, here’s why:

• Google love them so much and whatever that appear there are being indexed.
• You can get free backlinks from a website with high Google PageRank
• If a lazy smart blogger or whoever decided to publish your article, complete with your resource box, you’re getting backlinks from their sites too.
• You are perceived as an expert in that field.

Sounds simple? Well, that’s only part of the story, but, if you focus your time and keep coming up with great articles to be published to a few article directories of your choice, together with EzineArticles and ArticleDashboard, you’re on your way to gain more exposures to your landing page. And, unlike AdWords, it doesn’t have to cost $250 for the entire campaign.

And to be successful with article marketing, you don’t even to get a mass article submitter software, so don’t even bother to get one.