White Hat SEO. White Hat SEO usually delves on creating quality content among websites. This approach works its foundation on quality and effective marketing plans in order to receive the top page rankings in search engines. White Hat SEO deals with the human audiences and not search engines. White Hat SEO techniques usually bring in more inbound links from other sites because of their substantial content, thus they do not take the risk of being blacklisted in search engines such as Google.

Gray Hat SEO. Gray Hat SEO approaches meanwhile lie in between White Hat and Black Hat SEO. While some Gray Hat SEO techniques can be considered safe and effective, other tools under this category can be dubious and risky, so it’s much better to take extra caution when using these methods. Examples of Gray Hat SEO are cloaking, paid links, and duplicate content. When used properly, these techniques can be considered as White Hat SEO and bring in good traffic to your site, but when applied for the wrong intentions, they can cause your site to be blacklisted.

Black Hat SEO. The set of bad and high risk SEO methods fall under Black Hat SEO. Black Hat SEO arises on the following grounds: when websites are created to control search engines and achieve poor quality search engine result pages (SERP). While White Hat SEO focuses on top quality and substantial content, Black Hat SEO meanwhile works on technology to come up with a bulk of sub-standard web pages and attract links from irrelevant sites. Indeed the techniques used in Black Hat SEO can bring your website to the top page rankings in a fast rate, but they cause bigger problems and may cause your site to be blacklisted in the long run. Most Black Hat SEO strategies are risky, and violate Google’s site behavior guidelines, so it’s not recommended to use them.

Which SEO hat must you wear then? It’s really up to you to come up with an answer. You should first reflect on your site’s objectives as well as your prospects before deciding on which SEO technique to use. Each SEO hat has its own strengths and weaknesses, but if you fear putting your business at risk, then it is not recommended to use Black Hat SEO. You may explore some tricks used in Gray Hat SEO, but if you really want to stay clean and obtain substantial links back to your site, then White Hat SEO is the right tool to subscribe to.

It is also best to review more about these SEO hats first, so you can gauge which methods would greatly benefit you, as well as those that can just lead you to danger.

The answer is yes. You can generate incoming links to your site by leaving comments on other blogs. First is because you create a good reputation within your niche because your simple replies and arguments in blog discussions show that you are interested in the subject; you also attract other bloggers and end-users to visit your site and see what you can offer – more organic traffic for you. Heck, commenting on 2-3 blogs a day is already a big help.

The second importance of blog comments (with back links to your site included) is that Yahoo counts your backlinks to gauge the price of a link advertisement found in your site. The more back links Yahoo counts, the more monetary value added to your site. Backlinks also help increase your website’s page strength, thus a simple blog commenting campaign can raise the negotiating value of your site.

A good strategy to do on your blog commenting campaign is by identifying which blogs uses search engine friendly plugins such as the do-follow plugin as well as the top commentator plugin. While you can use these widgets on your site to monitor your most frequent visitors via the backlinks you posted on other blogs, these widgets can as well reciprocate your efforts – especially when you know which blogs use them.

What you need to do now is to find the blogs (within your niche) that use these widgets and leave your comments there. Blogs that use the top commentator plugin track the number of your comments and your link will appear on the sidebar if you’re among the top commentator for that particular blog.

Meanwhile, it is also recommended for you to comment on blogs that use the do-follow plugin, rather than randomly visiting and commenting on a long list of blog sites. The do-follow plugin generally allows the comment you leave on these blogs as a valid backlink, unlike those that uses the standard feature in WordPress blog that uses the no-follow plugin. This would save you the time and effort in posting comments, and at the same time strengthen your site more efficiently. You should be able to see an instant change in your site’s traffic by using this technique.

So, now that you have a reliable link building strategy that is sure to work, then start a blog commenting campaign right now.

The secret of every successful website lies heavily on link building, the art of creating ties with people, companies and other websites that can help boost traffic to your site to allow profits to come in. Yes, you may be using some link-building techniques you’re familiar with, but it’s not enough. You need to have a grand plan. And in order to help you out, below are a few top link building strategies to boost income to your site.

1. Engage in social media. You may have to invest time and effort in setting up a profile on social media sites such as Digg.com and Reddit.com, but the results are fulfilling. What you have to do is create a good profile based on your niche subject, add other users on your friends’ list, and start posting valuable related content. It takes quite a few days before you get clicks, but you can do this by asking your friends as well as other registered bloggers to visit your site and vote for your posted content. The greater number of votes to your posts would enhance your page ranking on social media sites and at the same time get subscribers who are actually interested in your site. You can also try social networking sites such as facebook and myspace.

2. Write substantial forum posts. Yes it is very helpful if you get involved with webmaster forums and communities to promote your site and build links, but this technique fails without quality posts. Don’t make your posts and responses sound too much like spam. Create threads that attract audiences so they too can respond and be enticed to exchange links with you. Try to register in SEO forums such as well as seo1.net.

3. Take time to visit and comment on other blogs. Visiting blogs that are related to your site can bring in big profits, especially those that are frequently viewed. Do not forget to make substantial comments since your views reflect your website. You can instantly get the same number of clicks from a blog that has 100 sites visits per day, especially when they find your comments attractive. You can also write to blog owners and ask them to feature your site as well-as another way to build links to your site. List your blog on various blog directories as well, such as blogrolling.

4. Learn how to link bait-the right way. Link baiting is one of the most popular forms of link building strategies that you can use. It may be tedious at first, but try these tricks:

• Feature popular names that relevant to your subject. If your niche is about motherhood, then try to include a news bit about Angelina Jolie and her newborn twins! That would sure bring in more traffic to your site. Add news information too.
• Showcase widgets your audiences can use on their own sites. You instantly get connected through these tools.
• Evil hooks. Saying something negative can actually appeal to audiences, and waging a heated argument can bring in more viewers. Try to write a negative review about a product or service or a person. This will entice other audiences to voice out their own insights into your site.

5. Link out! Whenever you’re going to write a blog post, do your best to feature other links that are relevant to your subject-especially those that you recommend and find worthy of reading. Make sure that you insert links that redirect your audiences to the exact locations of the pages you recommend and not just the index, so that the information pops out right on the dot. If your audiences vote for your article, this will get the attention of the high-profile bloggers who can help you increase your site’s ranking and generate more organic traffic into your site.

These are only a few link-building tricks that you can do right after you read this article. Indeed there are a lot more link-building ways and techniques that you can work on, but why not start with the ones that can best bring you to the results that you want to achieve-at the fastest pace. Remember, it all boils down with the quality of your content, so make sure that everything you post appeals to your audiences. Once you capture their attention, your website is definitely on the road to success.

You might not be an expert when it comes to designing web sites, but you should at least consider investing a decent amount of money for a good design.

Second thing is, you need to spend time, effort and money with the SEO of your site. It can be done to any type of sites. In fact, ecommerce SEO is very possible nowadays.

And the third thing is, make sure you maintain mailing lists. It’s not hard at all. Make sure you keep your subscribers informed and entertained. Avoid unnecessary interaction. You will make money.

I admit, I am sucks at tracking my keywords in my Google AdWords campaigns. And I ended up spending a lot of unnecessary money. But, I learnt a lesson, in marketing, no matter if it’s online or offline marketing, we must test everything and stick to whatever that works.

One of the proven strategy to get hoards of traffic to your blog is by using article marketing, or the bum marketing method. If you do some search in article directory, you might notice that I have been publishing articles on sites like EzineArticles since March ’06. Well, I post most of my articles using an alternate author name, that is to make sure my competitors won’t be able to figure out what niche I am targetting.

Let me just share an  article that I have done for one of the general niche that I am convenient to share with. I did this article for my karaoke site, and since they allow me to insert 2 links, I just added the a link that direct to this blog as well, and of course I choose the keywords I want to rank for as my anchor text, and in this case, it was ways to make money online. Well, of course, there is a better way to do article marketing.

Writing articles and submitting them to article directories is actually a very good way to drive traffic to your blog, here’s why:

• Google love them so much and whatever that appear there are being indexed.
• You can get free backlinks from a website with high Google PageRank
• If a lazy smart blogger or whoever decided to publish your article, complete with your resource box, you’re getting backlinks from their sites too.
• You are perceived as an expert in that field.

Sounds simple? Well, that’s only part of the story, but, if you focus your time and keep coming up with great articles to be published to a few article directories of your choice, together with EzineArticles and ArticleDashboard, you’re on your way to gain more exposures to your landing page. And, unlike AdWords, it doesn’t have to cost $250 for the entire campaign.

And to be successful with article marketing, you don’t even to get a mass article submitter software, so don’t even bother to get one.