In the online business, Search Engine Optimization (SEO) experts are introduced to certain methods and techniques in order to optimize the sites that they work on. These philosophies are also called “hats”, and while each hat can help you a lot in generating traffic into your website, you must also know how they work and affect your business in the long run. But what are these hats anyway?
White Hat SEO. White Hat SEO usually delves on creating quality content among websites. This approach works its foundation on quality and effective marketing plans in order to receive the top page rankings in search engines. White Hat SEO deals with the human audiences and not search engines. White Hat SEO techniques usually bring in more inbound links from other sites because of their substantial content, thus they do not take the risk of being blacklisted in search engines such as Google.
Gray Hat SEO. Gray Hat SEO approaches meanwhile lie in between White Hat and Black Hat SEO. While some Gray Hat SEO techniques can be considered safe and effective, other tools under this category can be dubious and risky, so it’s much better to take extra caution when using these methods. Examples of Gray Hat SEO are cloaking, paid links, and duplicate content. When used properly, these techniques can be considered as White Hat SEO and bring in good traffic to your site, but when applied for the wrong intentions, they can cause your site to be blacklisted.
Black Hat SEO. The set of bad and high risk SEO methods fall under Black Hat SEO. Black Hat SEO arises on the following grounds: when websites are created to control search engines and achieve poor quality search engine result pages (SERP). While White Hat SEO focuses on top quality and substantial content, Black Hat SEO meanwhile works on technology to come up with a bulk of sub-standard web pages and attract links from irrelevant sites. Indeed the techniques used in Black Hat SEO can bring your website to the top page rankings in a fast rate, but they cause bigger problems and may cause your site to be blacklisted in the long run. Most Black Hat SEO strategies are risky, and violate Google’s site behavior guidelines, so it’s not recommended to use them.
Which SEO hat must you wear then? It’s really up to you to come up with an answer. You should first reflect on your site’s objectives as well as your prospects before deciding on which SEO technique to use. Each SEO hat has its own strengths and weaknesses, but if you fear putting your business at risk, then it is not recommended to use Black Hat SEO. You may explore some tricks used in Gray Hat SEO, but if you really want to stay clean and obtain substantial links back to your site, then White Hat SEO is the right tool to subscribe to.
It is also best to review more about these SEO hats first, so you can gauge which methods would greatly benefit you, as well as those that can just lead you to danger.
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